Turkcell Dialog Museum Sponsorship

Brief: Creating awareness around Turkcell’s sponsorship of the Dialog Museum, which is a set of activities where visitors experience a part of a day of a visually impaired.

Strategy: Grabbing the attention of target group by using technology and highlighting the importance of sounds at the lack of sight.

Execution: An online display ad which is activated after the viewers closed their eyes and amplifying the distinct everyday sounds and what it means for the visually impaired persons with the use of blink detectors on android devices. The execution then invited the consumers to extend the experience by visiting the museum.

Award: Gold MMA Smarties EMEA – Brand Awareness, Silver MMA Smarties Turkey – Brand Awareness, Bronze MMA Smarties Turkey – Innovation.